Recently, new laws on electricity sales took effect. Now, consumers have to select and register an electricity provider for their new home following registration of legal domicile. Otherwise, a service provider is automatically assigned, regardless of the previous supplier.
This campaign was Orkusalan’s reaction to the new regulation — a reminder not to forget the electricity when moving to a new home. The icelandic word „stuð“ has a dual meaning and can stand both for electricity and having loads of fun.