Ekki gleyma stuðinu!
Recently, new laws on electricity sales took effect. Now, consumers have to select and register an electricity provider for their new home following registration of legal domicile. Otherwise, a service provider is automatically assigned, regardless of the previous supplier.
This campaign was Orkusalan’s reaction to the new regulation — a reminder not to forget the electricity when moving to a new home. The icelandic word „stuð“ has a dual meaning and can stand both for electricity and having loads of fun.