Krabbameinsfélagið

Pull Your Socks Up!

Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men.

Mentally and physically exhausting symptoms of a life threatening illness are not easy to ignore. Especially not when they – literally – come to life in the shape of a cheery and colorful barber shop quartet that constantly follows you around describing the symptoms of prostate cancer — through song and dance, of course.

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Mottumars.is

The 2018 campaign is about prostate cancer, which is the most common cancer amongst Icelandic men. The look and feel of the campaign draws inspiration from a predominantly male trope: the classic barber shop.

 

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Raquel I. Díaz
Account Manager

Are you still smoking? You should know better!

Hafnarstræti 20
101 Reykjavík
Iceland

(+354) 419 9900
b@brandenburg.is
kt. 490112 1540

Auglýsingastofa ársins 2016 2017 2018

Framúrskarnadi fyrirtæki 2018 2019

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Gróska, Bjargargata 1
102 Reykjavík
Iceland

(+354) 419 9900
b@brandenburg.is
kt. 490112 1540