Íslandsbanki
Do Something Fun with Your Money
A campaign for Fríða, Íslandsbanki’s discount program. We got together a few familiar faces from the banking industry (you might know them from the 500–10,000 krónur bills) who posed for a couple of photos with Fríða. It is, after all, important to do something fun with your money every once in a while!
Awards and acknowledgements
Web & radio
The photos translate well across all media, whether it’s print or screen.
Radio spots focused on Fríða having fun „with her money“ in various situations.
