Recently, the public sector joined forces with Icelandic industries in an effort to protect and produce jobs and increase the making of capital goods. Together they put a project out to tender, assessing applicants with regard to strategy, conceptual work, design and overall message. Brandenburg received 99.8 points out of 100.

Our objective was to remind consumers and businesses that we each serve a purpose, keeping the wheels of the economy turning. Every purchasing decision we make can cause a chain reaction, eventually reaching back to us. With this in mind, we wanted to motivate Icelanders to choose Icelandic industries, Icelandic retailers, Icelandic producers and Icelandic innovation. And then pass it on.