Íslandsbanki

Outrun Yourself

A campaign for Íslandsbanki’s 2017 Reykjavík Marathon.

It’s really easy to do nothing. It’s way easier than doing something, especially when that something involves running. Sometimes you just have to get up, go outside and start.

Awards and acknowledgements
Awards and acknowledgements
Our role
  • Concept
  • Programming
  • Design
  • Web design
  • Guerilla
Pre-campaign

A week before the launch of the main campaign we hung up life-size posters by popular running routes in the city.

Web and Social Media

A side campaign for social media including short sketches about all the things you need to do when preparing for a marathon.

Myndböndin
  • Let the calves out00:17
  • A bit difficult00:28
  • Temptations00:26
  • Run for mom00:26
  • A real-life piggybank00:23
  • Carb-up00:26
Environmental Graphics

Mirrors featuring a marathon number at bus stations, restrooms, elevators and changing rooms around the city.

»Ég er allavegana að hringja úr framtíðinni …«
  • A phone call from the future (In Icelandic)00:35
  • Look out for the curb (In Icelandic)00:36
  • 14,000 followers on Twitter (In Icelandic)00:37
  • Dóri vs. Steindi (In Icelandic)00:31
  • New shoes (In Icelandic)00:38
  • Five stitches (In Icelandic)00:37
  • Don't sound so desperate (In Icelandic)00:38
More info

Sigríður Theódóra Pétursdóttir
CEO

Done running? Start saving!

Gróska, Bjargargata 1
102 Reykjavík
Iceland

(+354) 419 9900
b@brandenburg.is
kt. 490112 1540

Auglýsingastofa ársins 2016 2017 2018

Framúrskarnadi fyrirtæki 2018 2019

Advertising
  • Projects
  • About us
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Gróska, Bjargargata 1
102 Reykjavík
Iceland

(+354) 419 9900
b@brandenburg.is
kt. 490112 1540