Krabbameinsfélagið

You Know Better

Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men.

It’s always better to be smart after the fact. Everybody knows that. Then you see things much clearer. Here’s hoping that this campaign ages better than asbestos ceilings and radiated water. Kick back, relax and think back to a simpler time… a time when smoking was considered normal. Thank heavens you know so much better now. Right?

Awards and acknowledgements
Awards and acknowledgements
Our role
  • Concept
  • Art direction
  • Brand strategy
  • Copywriting
Display ads

Every day we have to resist the tempation of clicking display ads promising us longer life, better health and vast amounts of money from a distant relative in Nigeria. You know better than to click on one of those.

»Asbest er einangrun fagmannsins. Tilvalin í bæði loft og veggi...«
  • Asbestos00:13
  • Radiated water00:16
  • Superlax00:13
More info

Are you still smoking? Maybe Lyfja can help you quit.

Gróska, Bjargargata 1
102 Reykjavík
Iceland

(+354) 419 9900
b@brandenburg.is
kt. 490112 1540

Auglýsingastofa ársins 2016 2017 2018

Framúrskarnadi fyrirtæki 2018 2019

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Gróska, Bjargargata 1
102 Reykjavík
Iceland

(+354) 419 9900
b@brandenburg.is
kt. 490112 1540