Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men.

It’s always better to be smart after the fact. Everybody knows that. Then you see things much clearer. Here’s hoping that this campaign ages better than asbestos ceilings and radiated water. Kick back, relax and think back to a simpler time… a time when smoking was considered normal. Thank heavens you know so much better now. Right?