Pull Your Socks Up!
Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men.
Mentally and physically exhausting symptoms of a life threatening illness are not easy to ignore. Especially not when they – literally – come to life in the shape of a cheery and colorful barber shop quartet that constantly follows you around describing the symptoms of prostate cancer — through song and dance, of course.
The 2018 campaign is about prostate cancer, which is the most common cancer amongst Icelandic men. The look and feel of the campaign draws inspiration from a predominantly male trope: the classic barber shop.